myAvangate - commercial launch

Released on = April 30, 2007, 2:40 am

Press Release Author = Sorana Kunst | Avangate BV

Industry = Software

Press Release Summary = Avangate Pinpoints Importance of Intelligent Automation
Solutions to Drive Profit for Software Business, at ISDEF Spring 2007. myAvangate
business logic is based on Avangate\'s knowledge and understanding of the electronic
software distribution industry, as well as clients\' feedback and business needs.

Press Release Body = Press release
30 April 2007

Avangate Pinpoints Importance of Intelligent Automation Solutions to Drive Profit
for Software Business, at ISDEF Spring 2007

Avangate BV, shareware registration service and e-commerce provider for online
software sales, yesterday announced the commercial release of myAvangate, its
proprietary reseller management system.

The event took place at ISDEF Spring Conference 2007 in Moscow were Avangate also
delivered an interactive presentation regarding efficient sales strategies to
support software business development, with a focus on automation solutions and
means to increase revenues. myAvangate has been designed especially to answer such
challenges, provide control over the sales channel and gain time to focus on core
business.

\"Managing the sales channel proves critical to the development of a software
business as it directly triggers either success or failure. Experience shows that
most software professionals focus on the development of the software itself, design
fantastic products just to loosen focus on the sales process\" considers Carmen Sebe,
CEO Avangate BV.

\"Products do not sell by themselves and the natural flow \'develop - license - sell -
earn\' is easily disrupted. myAvangate gives software vendors the productive and
effective tools they need to manage resellers and end-users,\" ads Carmen Sebe.

myAvangate business logic is based on Avangate's knowledge and understanding of the
electronic software distribution industry, as well as clients' feedback and business
needs. One of its main attributes is scalability, which makes it a powerful
management tool for both small and medium companies - automating the process and
managing all sales with minimum human assistance, and large companies - freeing time
for sales department to focus on business.

\"Sales force in software companies should drive their efforts in finding new
opportunities and further developments, not just maintaining the existing business,
delivering products, keys, supervising payments and filling in huge reports\" pointed
out during the ISDEF conference Iulian Brayer, Account Manager Avangate B.V.
\"Existing business can be almost completely automated with the right tool.
myAvangate is such a tool: scalable, flexible, reliable\", summarized Iulian Brayer.

myAvangate takes over the demanding routine and organizes the sales process,
increases revenues while decreasing hassle for resellers, acting as a
self-sustainable system.

Launched as candidate release open for testing in November 2006, the service has
been completed with supportive updates as well as completely new functions. A wide
range of features are available now and will be regularly upgraded: license and
activation keys automatic delivery (code or binary), customizable end-user and
partners sign-up interfaces, support for complex license schemas, internal
messaging, advanced reporting tools, multilevel access rights management for sales
department, online payment or wire transfer, orders and invoice management,
end-customer registration system. Please visit avangate.com official page for a full
list and details of myAvangate features as well as 'how it works' literature and
licensing schema.

***

About Avangate

Avangate is an eCommerce platform for electronic software distribution incorporating
an easy to use and secure online payment system plus additional marketing and sales
tools, such as an affiliate management system, automated cross selling options,
software promotion management, Internet marketing services as well as consultancy on
how to increase online software sales.

Avangate is produced and managed by GECAD ePayment, member of GECAD Group -
delivering innovative IT solutions Worldwide since 1992. More information can be
found on the corporate website, at: www.avangate.com

Subscribe to e-mail News about Avangate and myAvangate. Keep up with the latest,
including the new features, updates and promotions.

Web Site = http://www.avangate.com

Contact Details = For Media related enquiries, contact:

Sorana Kunst - PR & Communication Specialist
Tel.: +40 (0)21.303.20.68
Fax: +40 (0)21.303.20.67
Email: press@avangate.com

For further information, contact:

Avangate
Tel.: +40 (0)21.303.20.68
Fax: +40 (0)21.303.20.67
Email: info@avangate.com
Web: www.avangate.com

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